At the start of the year I had some time to research and work on some titles, something that I hadn’t done much of in the past. I often just used Final Cut to add some text and maybe some Photoshop backgrounds or similar. This is a trait I often see in video production – very basic title sequences. These are solid and work, but spending a bit of time on learning and producing something original and more dynamic is a great way to add value and interest to a project.
There are many tutorials for different styles and software but here is a link to a really great lecture by Kyle Cooper, a critically acclaimed title designer. It covers a lot of major contemporary films and the theory behind the titles and is really invaluable.
(I would embed, but it seems to be disabled now).